MenuMENU
SearchSEARCH
So Here's the Dealby Ron ReahardDecember 10, 2015

[Video] The Average LIfecycle Close

The magazine’s resident F&I pro offers a close designed specifically for car buyers who believe whatever issues they face will occur within the factory warranty’s coverage period.

Read More →
Done Dealby Gregory ArroyoDecember 8, 2015

Watch Your Fee

The editor questions the South Carolina Supreme Court’s ruling that a dealer’s doc fee violated state law despite being certified by a state agency.

Read More →
Done Dealby Gregory ArroyoNovember 20, 2015

We Got Them Wrong

The editor delves into a hot topic that was raised at Industry Summit but is too often overshadowed by all the talk about Millennials. By Gregory Arroyo

Read More →
Ad Loading...
On the Pointby Jim ZieglerNovember 14, 2015

Prospect Holding On Line One

‘Da Man’ returns with a reality check for dealers who have never considered what happens when a customer calls their store.

Read More →
So Here's the Dealby Ron ReahardNovember 14, 2015

[Video] Perfect Timing

Aside from selling VSCs on the service drive, the magazine’s F&I wiz says there are five other opportunities to capture a missed service-contract sale.

Read More →
Mad Marvby Marv EleazerNovember 14, 2015

No Demo, No TO

His Madness says the test drive isn’t obsolete. He explains why working a deal without one is a wasted effort for everyone involved.

Read More →
Ad Loading...
So Here's the Dealby Ron ReahardOctober 19, 2015

The Follow Up

The magazine’s F&I wiz lays out a plan for re-pitching a service contract to customers who declined the product at the time of delivery.

Read More →
Mad Marvby Marv EleazerOctober 13, 2015

Keep ’Em Separated

His Madness has a message for Sonic Automotive about its one-touch experience. He even offers an alternative way to bring together sales and F&I.

Read More →
Done Dealby Gregory ArroyoOctober 13, 2015

Reporter Turned Advocate

The editor reflects on his time with the magazine and realizes how closely connected he is to the people he covers and the industry he serves.

Read More →
Ad Loading...
Mad Marvby Marv EleazerSeptember 18, 2015

The ABCs of Customer Acceptance

His Madness profiles Type-D customers, buyers who show a total lack of interest in you, your sales process and whatever product you present.

Read More →
So Here's the Dealby Ron ReahardSeptember 18, 2015

Circling Back

Accepting a customer’s objection doesn’t mean you can’t circle back. The magazine’s F&I wiz shows a California F&I manager how it’s done.

Read More →
On the Pointby Jim ZieglerSeptember 18, 2015

500-Car Pileup

Da Man ponders a future where all cars are driverless — and prone to hackers. He calls on automakers to get serious about securing their vehicles.

Read More →