Mad Marv
Marv is no industry insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.
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SEARCHMENUSEARCHMarv is no industry insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.
His Madness says putting transparency, ethics, and the customer’s needs first is the long-term solution to the short-term problem of meeting your next monthly production goal.
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F&I professionals who talk more than they listen miss opportunities to let customers sell themselves. His Madness has the proof.
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His Madness wants F&I pros to achieve greatness by pushing the limits of performance, product knowledge, and customer service.
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Bad habits form quickly when finance friction affects your performance. His Madness explains how true F&I professionals roll up their sleeves and seek inspiration to get back on track.
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Before you quit F&I and start flipping burgers, His Madness reminds you that every losing streak has to end sometime.
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His Madness challenges F&I professionals to take whatever steps are necessary to make the business office a safe, fun, comfortable stop on the customer’s path to purchase.
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