Peak Performance
Rick McCormick pushes F&I professionals to the heights of success with a focus on training, compliance, and customer service.
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SEARCHMENUSEARCHRick McCormick pushes F&I professionals to the heights of success with a focus on training, compliance, and customer service.
The customer is speaking loudly, they want to have it their way, and it’s forward-thinking and profit-building when we do.
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The F&I process provides us an opportunity to add value or aggravation to the customer’s purchase experience – choose value!
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When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high.
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If we provide the path through the process that our customers enjoy, expect, and hope for, they will trust us and listen to the insight we offer.
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Master the art of intentional and active listening and watch it change the outcome for you and your customers.
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Insightful information that attaches your customer emotionally to a product will move more to buy than any close you may have learned.
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