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Jim Ziegler

President and CEO of Ziegler SuperSystems

Jim Ziegler is president and CEO of Ziegler SuperSystems and is widely regarded as a leading industry forecaster. With nearly a 40-year career in automotive retail, he has worked directly with major manufacturers and has served as a manager, trainer or consultant for more than 15,000 dealerships in 49 states. Ziegler's speaking engagements have spanned conventions ranging from state dealer association meetings to international venues. Additionally, he has been quoted by media outlets including BBC, CNN, Reuters and more.

On the Point•by Jim Ziegler•May 7, 2018

Bound to Fail

Da Man returns with a message to vehicle manufacturers jumping into the subscription waters: It ain’t gonna happen.

On the Point•by Jim Ziegler•July 7, 2017

Sharpen Your Survival Skills

‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

On the Point•by Jim Ziegler•June 9, 2017

Sales Rock Stars Still Exist

Da Man says $40,000-a-month sales rock stars still exist. He says you’ll find them on YouTube and Facebook Live.

On the Point•by Jim Ziegler•May 2, 2017

The New Stooges

The Alpha Dawg predicts that the latest round of technology disrupters will deliver more missed opportunities than closed deals.

On the Point•by Jim Ziegler•April 11, 2017

Is Your Quick Lube Driving Away Business?

‘Da Man’ goes undercover to investigate how the national oil change shops are using underhanded tactics like efficiency, training and friendliness to steal your service business.

On the Point•by Jim Ziegler•March 7, 2017

Who Shot the Dealer?

‘Da Man’ draws parallels between the Kennedy assassination and the ongoing campaign to undermine the existence of American car dealers.

On the Point•by Jim Ziegler•February 10, 2017

Stop Flushing Those Ad Dollars

‘Da Man’ delivers a marketing plan that produces Google and social media leads and reduces your dependency on underperforming lead providers.

On the Point•by Jim Ziegler•December 27, 2016

CPO: Are You In or Out?

Da Man believes CPO leasing will be the hot ticket in 2017, especially now that vehicle OEMs and private companies have muddied the CPO waters.

On the Point•by Jim Ziegler•December 6, 2016

Fasten Those Seatbelts

With a major slowdown imminent, Da Man says it’s time to ditch those new-age theories and get back to the basics.

On the Point•by Jim Ziegler•November 4, 2016

Harry's in a Slump

Da Man shares how a simple technique he picked up as a newbie car salesman 40 years ago can still reel them in.