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Finance Director
Marv Eleazer is the longtime finance director of Langdale Ford in Valdosta, Ga. He is a 40-year industry veteran with extensive front-end management experience. He has served as a finance manager for the last 30 years of his career and fully intends on remaining in what he calls the most challenging and rewarding position inside the dealership.
His Madness says putting transparency, ethics, and the customer’s needs first is the long-term solution to the short-term problem of meeting your next monthly production goal.
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F&I professionals who talk more than they listen miss opportunities to let customers sell themselves. His Madness has the proof.
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His Madness wants F&I pros to achieve greatness by pushing the limits of performance, product knowledge, and customer service.
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Bad habits form quickly when finance friction affects your performance. His Madness explains how true F&I professionals roll up their sleeves and seek inspiration to get back on track.
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Before you quit F&I and start flipping burgers, His Madness reminds you that every losing streak has to end sometime.
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His Madness challenges F&I professionals to take whatever steps are necessary to make the business office a safe, fun, comfortable stop on the customer’s path to purchase.
Read More →His Madness offers a sample of word-tracks and strategies from many of the nation’s leading F&I producers and trainers.
Read More →Do you know the minimum amount of tread depth a tire must have for a tire-and-wheel claim to be approved? If you don’t, His Madness has a message for you.
Read More →His Madness wants F&I pros to commit to ethical dealings with customers and finance sources because it’s the right thing to do, not just for the very real threat of reprisal.
Read More →Every F&I pro gets the occasional ‘F’ customer, but they’re a small part of your business and they’re not worth a minute of mental anguish.
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