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Mad Marvby Marv EleazerMarch 11, 2014

Preventive Medicine

His Madness is reminded of the importance of disclosure after experiencing buyer’s remorse over a new mobile phone plan. The experience led him to develop a few best practices for ensuring sold customers stay that way.

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On the Pointby Jim ZieglerMarch 11, 2014

The Power of Attraction

‘Da Man’ has become somewhat of a social media evangelist. But it’s not what you can do; it’s what you can find in social media that has him so high on the marketing medium.

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Done Dealby Gregory ArroyoMarch 11, 2014

The Future Is Now

After consulting the experts, the editor remains optimistic about the changing relationship between dealers and today’s Internet shopper.

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Mad Marvby Marv EleazerFebruary 24, 2014

The Little Things

Playing “third baseman” during a relative’s vehicle purchase was an eye-opener for His Madness. His main takeaway from the experience was that the little things do matter.

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On the Pointfrom Jim ZieglerFebruary 24, 2014

Off With Their Heads

The departure of Hyundai’s chief executive didn’t come as a surprise to ‘Da Man.’ That’s because he called it exactly one year ago, but even he admits his prediction didn’t require much foresight.

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Done Dealby Gregory ArroyoFebruary 6, 2014

No Pain, No Gain

The business of connecting consumers to dealers is not for the faint of heart, as several tech firms have learned. But the editor believes the battles between dealers and those who seek to digitize the car-buying process are good for the industry’s future.

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On the Pointby Jim ZieglerFebruary 6, 2014

No Do-Overs

Although there’s no such thing as a do-over in the car business, ‘Da Man’ believes Ford has a real opportunity to correct some recent mishaps — maybe even breathe new life into its Lincoln marque.

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Mad Marvby Marv EleazerFebruary 6, 2014

Stitch by Stitch

His Madness discovers parallels between his chosen profession and Mrs. Marv’s new hobby. His realization leads him to an old proverb that speaks to a major challenge facing the industry.

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Mad Marvby Marv EleazerJanuary 17, 2014

Tale of Two Dealers

His Madness takes a look at two common dealer types and makes a plea to those who simply can’t trust the people they’ve hired to drive the business.

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Done Dealby Gregory ArroyoJanuary 17, 2014

The CFPB Strikes

The CFPB’s first strike on rate participation came 11 days short of the New Year. Unfortunately, its 13-page complaint leaves many questions unanswered.

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Mad Marvby Marv EleazerDecember 23, 2013

No Talent Required

His Madness says the secret to becoming a top F&I performer isn't a mystery. It’s something just about anyone can tap into, and talent isn't required.

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Done Dealby Gregory ArroyoDecember 23, 2013

On the Air

To record or not to record? The editor sifts through yet another debate on whether dealers should video record what happens in the F&I office.

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