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Mad Marvby Marv EleazerApril 16, 2012

Virus Alert!

The magazine’s from-the-trenches columnist doesn’t mince words when it comes to his dislike of the Internet, but that doesn’t mean he’s about to fight progress.

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NewsJuly 18, 2011

MPi Releases Upsell Process eBook for Auto Dealers

MPi’s new eBook, “Earning the Green Light to Customer Upsell Profitability,” contains information on what service advisors need to know about upselling customers, how to do it correctly and how to do it so customers sell themselves.

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Articlesby Jimmy AtkinsonSeptember 1, 2006

Lift Off! Taking Leadership to the Next Dimension

A well-run, successful dealership starts with strong management. Develop a plan and continually emphasize its importance to all employees.

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Articlesby Ron MartinJuly 1, 2003

How to Use the Option Close

The professional closer always begins with the end in mind. He or she looks for the opportunity which presents itself during the presentation to ask the customer to make a decision. One of the best ways to get a positive decision is in providing favorable options.

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