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Ron Martin

Articlesby Ron MartinNovember 1, 2009

5 Focus Factors of F&I

It's definitely easy to get wrapped up in all of the negatives these days. F&I trainer provides a head-clearing lesson and reveals the five factors every F&I manager should be focused on.

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Articlesby Ron MartinMay 1, 2009

10 Steps To The top

What separates mediocre from successful is very subtle, but that separation can make a big difference. F&I expert rolls out his 10 steps to get to the top.

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Articlesby Ron MartinSeptember 1, 2008

8 Ways to Maximize F&I

No matter if your store is categorized as small or mega, your dealership is leaving money on the table if it isn't utilizing an F&I department. F&I expert provides the eight keys to kick-starting your F&I department.

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Articlesby Ron MartinJuly 1, 2008

Achieving Geometric Growth

Improving F&I income requires minimal change on a dealer's part. F&I expert shows you how minor improvements can lead to big financial gains, as well as a more satisfied customer.

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Articlesby Ron MartinMay 1, 2008

Menu Selling

The one tool that's revolutionized the F&I office in the automotive industry is the menu. Now it's time for powersports dealers to reap the benefits. F&I expert shows you how to make the transition.

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Articlesby Ron MartinFebruary 1, 2008

The Ideal Product Mix for 2008

With insiders predicting that 2008 will be the year of the used car, how prepared is your F&I office to maximize profits? F&I expert provides his take and shows you six products that should be in the mix.

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Articlesby Ron MartinSeptember 1, 2007

Technology Driving F&I Evolution

Menu selling has redefined the way F&I managers present their products. However, expect technology to change the F&I office more in the next five years than it has in the last 20.

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Articlesby Ron MartinJune 1, 2007

The Ideal Product Mix for your Menu

So what’s on the menu? F&I contributor provides some of his recommendations on what today’s ideal menu looks like.

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Articlesby Ron MartinJanuary 1, 2007

Non-Prime and Prime Financing

To be successful, the F&I department needs to be well versed in both prime and subprime.

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Articlesby Ron MartinNovember 1, 2006

Will Government Oversight Change the Way We Do Business?

Government oversight can be a good thing for an educated sales and F&I operation. The key to survival during this period is to remain aggressive.

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