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Finance Director
Marv Eleazer is the longtime finance director of Langdale Ford in Valdosta, Ga. He is a 40-year industry veteran with extensive front-end management experience. He has served as a finance manager for the last 30 years of his career and fully intends on remaining in what he calls the most challenging and rewarding position inside the dealership.
His Madness breaks from his usual F&I programming to deliver a message to dealers about the importance of culture and the keys to instilling and maintaining it.
Read More →His Madness takes creative liberties with a popular motivational acronym to deliver this month’s message: There’s no magic pill for success.
Read More →His Madness takes another swipe at tech companies looking to change the F&I experience. He says if they are so bent on improving the customer experience, fix the sales process and leave F&I alone.
Read More →In search of a slump cure, His Madness discovers he has known the remedy all along. This month, he reveals what it is and where other F&I pros can find it.
Read More →Even His Madness gets the jitters sometimes. He details a recent sale involving two insurance executives that had him questioning his abilities as an F&I pro.
Read More →His Madness explains why even the most seasoned and successful F&I pro needs support from the sales team.
Read More →His Madness offers praise for the advancement of technology in the F&I office but warns that some tools may not be useful to true professionals.
Read More →His Madness recounts a wildly informative day spent at the inaugural F&I Think Tank.
Read More →How many times does a customer have to say ‘No’ before you move on? His Madness says it depends on the producer’s skill, training, and ability to think on the fly.
Read More →His Madness offers a four-point plan for winning over customers whose insurance companies are trying to steal your F&I product sales.
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