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Finance Director
Marv Eleazer is the longtime finance director of Langdale Ford in Valdosta, Ga. He is a 40-year industry veteran with extensive front-end management experience. He has served as a finance manager for the last 30 years of his career and fully intends on remaining in what he calls the most challenging and rewarding position inside the dealership.
Reading about one of the first-known cybercrimes gets His Madness thinking about how small issues can morph into big problems.
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Reflecting on the returns of a well-trained service technician, His Madness has a message for dealers who think F&I training isn’t worth the investment.
Read More →Inspired by a visit to the suit store, His Madness lists six ways F&I pros can tailor their wares to fit any customer.
Read More →After a little birdwatching with Mrs. Marv, His Madness is reminded of the critical role F&I managers play in the development of showroom salespeople.
Read More →His Madness shares a story of how good, old-fashioned customer care will always trump some algorithm or digital retailing tool.
Read More →When you’re having fun, the hours go by like minutes. His Madness shares advice for improving the car-buying experience.
Read More →Everyone has an opinion on how to limit chargebacks. His Madness delves into the passionate debate over how they're applied.
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A surge in questions on social media about the proper way to transition to the menu presentation prompts His Madness to share his easy-to-master process. His advice is to keep it simple.
Read More →His Madness finds himself dreaming of the town of Pleasantville, where deals arrive properly structured and every customer has an 800 credit score.
Read More →His Madness offers up some recommendations for making 2017 a prosperous year, maybe even a record-setting year.
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