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Finance Director
Marv Eleazer is the longtime finance director of Langdale Ford in Valdosta, Ga. He is a 40-year industry veteran with extensive front-end management experience. He has served as a finance manager for the last 30 years of his career and fully intends on remaining in what he calls the most challenging and rewarding position inside the dealership.
His Madness takes a look at the many reasons customers are left waiting to see the F&I manager after committing to a purchase.
Read More →His Madness delves into the nuts and bolts of the F&I manager’s role in Part Two of his two-part series on becoming an F&I manager.
Read More →F&I isn't for the faint of heart. His Madness delves into the compliance side of the F&I manager's role in Part One of his two-part series on becoming an F&I manager.
Read More →His Madness is tired of all this new-age F&I talk. He calls on F&I managers everywhere to change the conversation by upping their game in three critical areas.
Read More →His Madness says being a top F&I professional requires more than just skill and talent — it’s how one rebounds from a bad deal, day or month that separates the best from the rest.
Read More →His Madness says the test drive isn’t obsolete. He explains why working a deal without one is a wasted effort for everyone involved.
Read More →His Madness has a message for Sonic Automotive about its one-touch experience. He even offers an alternative way to bring together sales and F&I.
Read More →His Madness profiles Type-D customers, buyers who show a total lack of interest in you, your sales process and whatever product you present.
Read More →His Madness is tired of supposed experts taking aim at the F&I office. He delivers a stern defense of the box and the process that drives it.
Read More →His Madness casts doubt on federal regulators’ ability to judge the value of F&I products, but he believes the industry must come together to head off any attempts to do so.
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