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Gerry Gould, United Development Systems’ direct of training, provides his take on why the customer interview is so important in Part 1 of this three-tip series. He’ll also talk about what five questions a properly conducted interview will answer in the minds of consumers.
Read More →Point-of-sale materials, such as product brochures, serve as a nice aid on the road to an F&I product sale, but be careful, says Gerry Gould in this week’s “Tip of the Week.”
Read More →Rapport building is critical for salespeople, not for F&I managers. Instead, says Gerry Gould in this week’s Tip of the Week, F&I managers should focus on building credibility.
Read More →Can’t find good salespeople? Gen Y have you perplexed? The magazine’s sales columnist offers a few thoughts. Will you be willing to listen?
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The magazine’s 2010 F&I Dealer of the Year opens its playbook to reveal six tried-and-true products that make for great lease add-ons.
Read More →Mosley Automotive Training is kicking off a new sales seminar series for automotive sales professionals next month in Florida. Called “Control Your Sales Destiny,” the one-day event will be led by Cory Mosley, celebrated trainer and Sales Driver columnist for F&I and Showroom magazine.
Read More →The magazine’s sales columnist puts the finishing touches on his ‘7 Self-Sabotaging Behaviors to Avoid’ series by reviewing two of the most devastating — but fixable — behaviors.
Read More →Are you torpedoing your own efforts? The magazine’s sales columnist breaks down five self-sabotaging behaviors in Part I of his two-part series.
Read More →Joe Verde Group released a pocket-sized Weekly Planning Guide (WPG) designed to allow salespeople to quickly record prospect contact info, log sales and keep appointments.
Read More →Employees can’t train themselves. But before you launch your store’s in-house training program, check out this primer on what it takes to get the most out of your sales team.
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