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Mad Marvby Marv EleazerNovember 13, 2012

Show Me The Process

The debate at this year’s Industry Summit didn’t change His Madness’ opinion about the mobile menu. But he says there is one thing software makers can do that would.

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Mad Marvby Marv EleazerOctober 8, 2012

Be the Menu

After recounting the origins of the F&I menu, His Madness reminds us that talent and dedication are the keys to making it an effective sales tool.

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Mad Marvby Marv EleazerSeptember 14, 2012

The Subprime Effect

Subprime financing is coming back in a big way. Is your dealership ready? His Madness breaks down several different options to help your dealership cash in.

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Mad Marvby Marv EleazerAugust 7, 2012

Unwinding A Deal

Unwinding a deal is a rotten experience for you, your dealer and the customer. But the magazine’s from-the-trenches columnist says there are at least five scenarios in which it’s the only logical choice.

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