MenuMENU
SearchSEARCH

Do It Anyway

Just like the aching back and dirty hands that come with gardening, the bad parts in the F&I office will last a short time, but the benefits can last a long time. Whatever the topic and no matter how painful or how much we dread it, we probably need to do it anyway.

from Lori Church
July 30, 2020
Do It Anyway

Just like the aching back and dirty hands that come with gardening, the bad parts in the F&I office will last a short time, but the benefits can last a long time. Whatever the topic and no matter how painful or how much we dread it, we probably need to do it anyway.

Credit:

Image by Sarah Richter from Pixabay 

3 min to read



Weeding a vegetable garden is soothing for some people, while others find it therapeutic to plant a flowerbed. Some people like the process of planning and designing a garden, spending hours flipping through magazines or strolling through greenhouses. We purchased our property last year from one of these people.

Whatever the topic, and no matter how painful or how much we dread it, we probably need to do it anyway.

Last weekend we spent hours digging, planting, and arranging. Every time I’d grumble or wince with pain, my partner would remind me how great everything would look if we just did a little more.

Maybe we should remind ourselves of the same thing more often. 

Don’t want to return that phone call to the customer who wants to cancel products? Do it anyway. If you remind them of the benefits of the products and explain that the refund goes to the lien holder and the payment won’t change, maybe they won’t cancel.

Dreading calling the customer to tell him he needs another $2,000 down to make the deal? Do it anyway. Maybe he secretly had a reserve or could borrow from someone. Either way, it helps close the deal and benefits him because he’ll pay less interest and pay it off faster.

Don’t want to call back a customer who left an angry voicemail? Do it anyway. Maybe he had a really bad day when he left the message. Your return call is one he probably doesn’t expect to get. You can turn that customer’s bad day into a good one with a little understanding, a little sympathy and empathy, and a little professionalism.

Do you feel like your Heat Sheet/CIT is too much to handle today with everything else going on? Do it anyway. Taking 15 minutes today can save 15 hours later in the week.

Is your gut telling you the customer is legitimate and you don’t need to bother clearing Red Flags? Do it anyway. Just because he isn’t setting off alarm bells doesn’t mean you don’t need to follow the process. Not only is it federal law, it could save thousands of dollars in the event of a stolen vehicle loss.

Did the salesman tell you the customer is in a hurry or that she didn’t want any products and would walk out if anyone tried to sell her something? Do it anyway. It’s your job to present 100% of the products, to 100% of the people, 100% of the time. You might end up with the highest PVR of the day on her deal.

Whatever the topic, and no matter how painful or how much we dread it, we probably need to do it anyway. Just like my aching back and dirty hands with gardening, the bad parts will last a short time and the benefits can stay with us a long time. So, do it anyway.

Read: Voting Underway for 2020 Dealers’ Choice Awards

Subscribe to Our Newsletter
No form configuration provided. Please set either Form ID or Form Script.

More Blogposts

F&I Mattersfrom Lori ChurchAugust 12, 2021

Cash Is King

Despite the lack of true cash, we should still ask for money down on every deal.

Read More →
F&I Mattersfrom Lori ChurchJuly 1, 2021

Monet, not Money

Just like in the legal sense, consideration should mean more than money — it’s anything of value.

Read More →
F&I Mattersfrom Lori ChurchJune 3, 2021

525,600 Minutes

We’ve experienced a crazy world for over a year now, and it makes me wonder how we could measure the last 525,600 minutes from both a professional and personal perspective.

Read More →
Ad Loading...
F&I Mattersfrom Lori ChurchMay 11, 2021

Three PB&Js

I suggest using the PB&Js as three mnemonic devices to illustrate what the F&I job is, what it isn’t, and how to handle heat.

Read More →
F&I Mattersfrom Lori ChurchApril 13, 2021

Overcoming Objections of Our Own Making

Check your office, social media, and appearance to make certain you don’t accidentally put up a barrier.

Read More →
F&I Mattersfrom Lori ChurchMarch 9, 2021

Lessons from Dumbledore

What do we do when a boss or co-worker gives us a deal that would make us participate in a bad act? Our choices define us, so we need to have the courage to do the right thing.

Read More →
Ad Loading...
F&I Mattersfrom Lori ChurchJanuary 28, 2021

Bread and Butter

The key to baking bread is to know the time required, and the key to making a deal is to understand the customer’s needs. To make great bread or great sales, we just need to be patient and follow the process.

Read More →
F&I Mattersfrom Lori ChurchDecember 15, 2020

There Is No Try

It’s easy to list goals or resolutions, but it’s another thing to make a plan to achieve them. The only way to raise your PVR consistently is to have a plan and stick to it.

Read More →
F&I Mattersfrom Lori ChurchNovember 24, 2020

Can You Spare Any Change?

A lot of people talk about “disruptors” in the industry, and they argue either side of our industry needing to change or to continue the way it is. We need to move away from our old-school ways and adapt to today’s technology, and we need to change our negative thinking.

Read More →
Ad Loading...
F&I Mattersfrom Lori ChurchOctober 29, 2020

Do You Hear What I Hear?

Most people interpret communication to be the sending of information and forget it’s actually the exchange of information. We might have the best menu pitch ever, but it won’t do any good if we don’t listen to our customers.

Read More →