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ArticlesSeptember 18, 2025

Wish or Work To Success

Good, old-fashioned work ethic will get you where you want to go.

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Peak Performanceby Rick McCormickJanuary 14, 2021

Leverage What’s Within

Taking the natural gifts we have and working daily to grow and add to our skill set will make anyone a success.

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ArticlesJanuary 7, 2021

Serve – Help – Solve

Learn to effectively serve, help and solve, and increase your personal performance and that of your team while building lasting relationships in and outside of the store.

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ArticlesDecember 9, 2020

How Lessons from the Trail Can Help Your Dealership Win

On a recent hike, I had quite a bit of time to reflect on the similarities of lessons learned on the trail and lessons learned in the dealership. When you’re all in, and you don’t have any other choice but to keep going, you’ll find a way to reach the top.

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Peak Performanceby Rick McCormickDecember 8, 2020

What Kind Of People Are We?

When a customer encounters a true F&I professional, they are pleasantly surprised and the level of trust leads to open discussions and great outcomes for everyone involved.

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Peak Performanceby Rick McCormickNovember 17, 2020

One Less Thing To Worry About

We are facing challenging and opportunity filled days ahead. Having the privilege to help people during a worrisome time is honorable and fun!

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ArticlesNovember 10, 2020

Do You Have What it Takes to be a Closing Junkie?

Closing deals is both a state of mind and a consequence of well thought out actions. The power lies in the salesperson that focuses their laser vision onto the next person entering the dealership.

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ArticlesOctober 20, 2020

The Squirrel Doesn’t Get All Its Nuts from One Tree

You need to always be on the lookout for the next opportunity in your store where you can add value. Spend your time crafting your pitch and building your process to perfection.

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Peak Performanceby Rick McCormickOctober 13, 2020

The Rhythm of the Sales Conversation

When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.

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ArticlesOctober 13, 2020

Sell the Experience

The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.

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