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Finance Director
Marv Eleazer is the longtime finance director of Langdale Ford in Valdosta, Ga. He is a 40-year industry veteran with extensive front-end management experience. He has served as a finance manager for the last 30 years of his career and fully intends on remaining in what he calls the most challenging and rewarding position inside the dealership.
His Madness lays down a good argument — and some great pitch material — for the value of adding a service contract to a vehicle purchase.
Read More →His Madness offers a little pep talk to remind F&I pros that if anybody has reason to be afraid of making a wrong turn, it shouldn’t be you.
Read More →The debate at this year’s Industry Summit didn’t change His Madness’ opinion about the mobile menu. But he says there is one thing software makers can do that would.
Read More →After recounting the origins of the F&I menu, His Madness reminds us that talent and dedication are the keys to making it an effective sales tool.
Read More →Subprime financing is coming back in a big way. Is your dealership ready? His Madness breaks down several different options to help your dealership cash in.
Read More →Unwinding a deal is a rotten experience for you, your dealer and the customer. But the magazine’s from-the-trenches columnist says there are at least five scenarios in which it’s the only logical choice.
Read More →With consumers calling for shorter transaction times, Mad Marv takes an insider’s look at the dealership process to see if that’s even possible.
Read More →His Madness offers a few spring cleaning items you need to take care of before those key selling months roll around.
Read More →The magazine’s from-the-trenches blogger describes how his days as a spitfire preacher influenced his style in the F&I office — and not the way you might think.
Read More →The magazine’s from-the-trenches columnist doesn’t mince words when it comes to his dislike of the Internet, but that doesn’t mean he’s about to fight progress.
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