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Marv Eleazer

Finance Director

Marv Eleazer is the longtime finance director of Langdale Ford in Valdosta, Ga. He is a 40-year industry veteran with extensive front-end management experience. He has served as a finance manager for the last 30 years of his career and fully intends on remaining in what he calls the most challenging and rewarding position inside the dealership.

Mad Marvby Marv EleazerDecember 23, 2013

No Talent Required

His Madness says the secret to becoming a top F&I performer isn't a mystery. It’s something just about anyone can tap into, and talent isn't required.

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Mad Marvby Marv EleazerNovember 15, 2013

Gaming the System

It can seem like the world is working against the F&I manager, but there’s one constant an F&I pro can rely on. His Madness weighs in.

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Mad Marvby Marv EleazerOctober 22, 2013

Talent Coach

His Madness admits patience isn’t something that comes naturally, but he recognizes how important it is when it comes to managing people.

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Mad Marvby Marv EleazerSeptember 26, 2013

Measuring Up

His Madness delves into the rate vs. product discussion, and reminds F&I offices everywhere why the latter does so much more than help per-copy averages.

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Mad Marvby Marv EleazerJuly 16, 2013

Fine-Tuning F&I

In the finance office, bad habits cost money. His Madness says it’s time to lose your so-called quirks and get down to business.

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Mad Marvby Marv EleazerJune 12, 2013

Hold Your Position

The CFPB’s saber-rattling has failed to upset the magazine’s in-the-trenches columnist, who reminds us that dealers have survived past attacks on their bottom lines.

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Mad Marvby Marv EleazerMay 15, 2013

3 ‘P’s of F&I

His Madness covers three items you won’t find in any new-hire training manual but are critical to your career in F&I. Together, they make up the unwritten rules of life inside a dealership.

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Mad Marvby Marv EleazerApril 15, 2013

Rehashing an Old Topic

His Madness opens up with a few thoughts on rehashing deals, then offers tips on how to get the right call the first time.

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Mad Marvby Marv EleazerMarch 20, 2013

Preventing the Unexpected

His Madness recounts a little history lesson before offering a primer for snuffing out bad habits and making positive changes.

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Mad Marvby Marv EleazerFebruary 5, 2013

A Newbie’s Guide to F&I

When His Madness asked his F&I friends to provide some words of wisdom to F&I newbies, he found a few nuggets of advice for grizzled vets as well.

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