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Finance Director
Marv Eleazer is the longtime finance director of Langdale Ford in Valdosta, Ga. He is a 40-year industry veteran with extensive front-end management experience. He has served as a finance manager for the last 30 years of his career and fully intends on remaining in what he calls the most challenging and rewarding position inside the dealership.
His Madness says the only person you need to measure yourself against is you. So stop worrying about what others are doing, and start examining your performance numbers.
Read More →Is the F&I menu a compliance tool? His Madness doesn’t think so, but he’ll pose that question to compliance experts and menu developers at Industry Summit 2014.
Read More →Customers simply don’t like to wait, but His Madness says there’s a simple step F&I managers can take to buy themselves and their process a little more time.
Read More →The F&I profession might be financially rewarding, but it doesn’t always mix well with family life. His Madness believes there are ways to strike a more marriage-friendly balance.
Read More →Battles between F&I offices and credit unions are a common affair, but His Madness thinks F&I pros would be better served making peace than duking it out.
Read More →Mrs. Marv inspires His Madness once again, as he realizes the connection between her culinary expertise and the plight of the F&I manager.
Read More →His Madness is reminded of the importance of disclosure after experiencing buyer’s remorse over a new mobile phone plan. The experience led him to develop a few best practices for ensuring sold customers stay that way.
Read More →Playing “third baseman” during a relative’s vehicle purchase was an eye-opener for His Madness. His main takeaway from the experience was that the little things do matter.
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His Madness discovers parallels between his chosen profession and Mrs. Marv’s new hobby. His realization leads him to an old proverb that speaks to a major challenge facing the industry.
Read More →His Madness takes a look at two common dealer types and makes a plea to those who simply can’t trust the people they’ve hired to drive the business.
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