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Jim Ziegler

President and CEO of Ziegler SuperSystems

Jim Ziegler is president and CEO of Ziegler SuperSystems and is widely regarded as a leading industry forecaster. With nearly a 40-year career in automotive retail, he has worked directly with major manufacturers and has served as a manager, trainer or consultant for more than 15,000 dealerships in 49 states. Ziegler's speaking engagements have spanned conventions ranging from state dealer association meetings to international venues. Additionally, he has been quoted by media outlets including BBC, CNN, Reuters and more.

On the Point•by Jim Ziegler•November 7, 2014

Achieving the Big Numbers

Da Man says there are four ways to increase profit by $100,000 a month overnight, but each one requires two critical elements to make it happen.

On the Point•by Jim Ziegler•September 15, 2014

A Bustle in Your Hedgerow

Da Man lists a few of the hits on the FTC’s latest album, ‘Deceptive Dealer Advertising.’

On the Point•by Jim Ziegler•August 13, 2014

Defensive Posture

There are many reasons customers say they need to think about a purchase decision. Da Man says the key is not to treat that response as the customer’s true objection.

On the Point•by Jim Ziegler•July 14, 2014

It’s the Relationship, Stupid

New data on what consumers want has Da Man up in arms. Not only does he doubt the source of the data, he believes it’s another example of why dealers need to take back their markets.

On the Point•by Jim Ziegler•June 2, 2014

Are We Not Men?

Da Man is reminded of a New Wave band from the 1980s after watching the industry’s newest crop of F&I talent deliver lifeless F&I presentations.

On the Point•by Jim Ziegler•April 4, 2014

Show Me the ‘Ups’

After taking a call from an angry dealer, ‘Da Man’ issues another warning to sites that claim to sell customer impressions. He says its time these companies start delivering the ‘ups’ dealers are paying for.

On the Point•by Jim Ziegler•March 11, 2014

The Power of Attraction

‘Da Man’ has become somewhat of a social media evangelist. But it’s not what you can do; it’s what you can find in social media that has him so high on the marketing medium.

On the Point•by Jim Ziegler•February 6, 2014

No Do-Overs

Although there’s no such thing as a do-over in the car business, ‘Da Man’ believes Ford has a real opportunity to correct some recent mishaps — maybe even breathe new life into its Lincoln marque.

On the Point•by Jim Ziegler•October 22, 2013

True Concern: Looking Back on TrueCar Controversy

‘Da Man’ finds himself blindsided by an FTC investigation long after mending fences with TrueCar and its founder.

On the Point•by Jim Ziegler•July 16, 2013

Data Wars

The Alpha Dawg offers commentary on government scandals, the specter of foreign ownership and ‘Bubba’ Marchionne’s search for new office space.