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Jim Ziegler

President and CEO of Ziegler SuperSystems

Jim Ziegler is president and CEO of Ziegler SuperSystems and is widely regarded as a leading industry forecaster. With nearly a 40-year career in automotive retail, he has worked directly with major manufacturers and has served as a manager, trainer or consultant for more than 15,000 dealerships in 49 states. Ziegler's speaking engagements have spanned conventions ranging from state dealer association meetings to international venues. Additionally, he has been quoted by media outlets including BBC, CNN, Reuters and more.

On the Point•by Jim Ziegler•September 18, 2015

500-Car Pileup

Da Man ponders a future where all cars are driverless — and prone to hackers. He calls on automakers to get serious about securing their vehicles.

On the Point•by Jim Ziegler•August 5, 2015

Taking on Water

Da Man has a warning for dealerships that play those stair-step incentive games: Don’t get caught in the never-ending cycle of phantom profits.

On the Point•by Jim Ziegler•July 6, 2015

A GM’s Checklist for Profitability

Da Man offers a checklist of tools and processes every general manager or dealer must have. He also has a message for those who think the road to the sale is dead.

On the Point•by Jim Ziegler•June 1, 2015

Packing Heat

Da Man says he still receives questions about how much ‘leg’ sales needs to leave in a deal for the F&I manager. His answer: Don’t even think about it.

On the Point•by Jim Ziegler•May 1, 2015

Showroom Showdown

Every great Western had a great villain, but Da Man says not every dealership needs a Lee Van Cleef sitting in the finance office.

On the Point•by Jim Ziegler•April 3, 2015

A Battle Rages

The war of words between the CFPB and a Congressional Committee this past March conjures up an old Bob Dylan tune for Da Man, who offers his take on what the bureau is really after.

On the Point•by Jim Ziegler•March 9, 2015

A Dying Breed

‘Da Man’ is impressed with all the latest technology entering the F&I office, but he wonders if the push to update the experience could lead to the extinction of the F&I closer.

On the Point•by Jim Ziegler•February 6, 2015

Don’t Fear the Money

Da Man has a message for F&I pros who dread their bosses’ return from their 20 Group meeting.

On the Point•by Jim Ziegler•January 21, 2015

Stepping Up Your Game

Instead of resorting to name calling, Da Man says dealers and their sales teams could learn a lot from sales event companies.

On the Point•by Jim Ziegler•December 17, 2014

Haters Will Hate

Da Man doesn’t believe customer satisfaction drives repeat business, but he does believe it drives a dealership’s ability to capture today’s Internet shopper.