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Jim Ziegler

President and CEO of Ziegler SuperSystems

Jim Ziegler is president and CEO of Ziegler SuperSystems and is widely regarded as a leading industry forecaster. With nearly a 40-year career in automotive retail, he has worked directly with major manufacturers and has served as a manager, trainer or consultant for more than 15,000 dealerships in 49 states. Ziegler's speaking engagements have spanned conventions ranging from state dealer association meetings to international venues. Additionally, he has been quoted by media outlets including BBC, CNN, Reuters and more.

On the Point•by Jim Ziegler•October 4, 2016

Time to Pay the Piper

Da Man has a message for dealers enchanted by the promises of these new-age tech solutions and theories: Get ready to pay the piper.

On the Point•by Jim Ziegler•August 8, 2016

Habits of Highly Paid Sales Professionals

‘Da Man’ says that going from eight cars a month to 30 starts with shaking off the ‘nut mentality’ and committing to your trade.

On the Point•by Jim Ziegler•July 5, 2016

To Lease or Not to Lease

Da Man offers his take on the current leasing boom and delivers a few of his favorite lease closes.

On the Point•by Jim Ziegler•May 6, 2016

The Lead-Gen Death Throes

'Da Man' wonders if the lead-generation business is gasping its last, wheezy breath.

On the Point•by Jim Ziegler•April 6, 2016

Solving the Dealership-Life Imbalance

Brutal work schedules lead to spousal pressure and high turnover. Da Man has a solution you can implement today.

On the Point•by Jim Ziegler•March 29, 2016

Killing F&I

‘Da Man’ uncovers the hidden motivations behind vendors who advise dealers to let their sales team handle F&I duties.

On the Point•by Jim Ziegler•March 4, 2016

Preventing Sales Manager Burnout

Da Man has a few choice words for sales managers who’ve lost the thrill of the position, and his message applies to anyone who fears their career has stalled.

On the Point•by Jim Ziegler•February 5, 2016

10 Ways to Improve Gross Profit

Da Man says if your grosses suck, it's your own darn fault. He lays out 10 ways to make sure they don't.

On the Point•by Jim Ziegler•January 19, 2016

The Cover-Up

Da Man suspects General Motors’ multi-million dollar recall settlement won’t be the last the industry hears of manufacturers hiding defects that could potentially harm customers.

On the Point•by Jim Ziegler•November 14, 2015

Prospect Holding On Line One

‘Da Man’ returns with a reality check for dealers who have never considered what happens when a customer calls their store.