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Switching to a digital menu has its benefits, but dealers can’t expect it to deliver on its promise without a plan of action.
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Car buyers no longer rely on the dealership as their sole source of information about F&I products. Trainer offers seven reasons forward-thinking dealers are meeting customers in the mobile marketplace.
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The editor delves into results of a new study that says 60% of dealers who aren’t using tablets aren’t even considering adopting them.
Read More →Sixty percent of respondents to the technology provider’s dealer survey indicated that they are not considering using tablets in either their sales or F&I departments. Aside from resistance to change, respondents cited cost and an undefined ROI as reasons for not using mobile tablets.
Read More →In its 29th year, J.D. Power’s U.S. Sales Satisfaction Index Study showed that the use of technology tools like tablets and computer displays resulted in higher customer satisfaction.
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