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These challenges were designed to give F&I and sales professionals an opportunity to showcase their skills to the DealerTech Summit and Industry Summit audience.
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The magazine’s resident F&I wiz lays out a four-step process for handling any objection and having fun while doing it.
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An F&I manager from Atlanta had a service contract sold to a cash customer — that’s until he went for more. The magazine’s resident F&I pro weighs in.
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