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It can be challenging to get cars in the service drive for repairs, but the benefits can far outweigh the challenges.
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Retention picture changes across power trains, demographics and auto segments, study finds
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Enhancing loyalty and retention don’t happen on their own.
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Such approaches are vital, especially since keeping existing customers comes with lower costs than attracting new ones.
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With vehicle sales patterns less robust, this department is a key to healthy revenue.
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Targeted marketing and understanding data can help dealers win new customers and keep the ones they have.
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Whether the dealership ties in maintenance, appearance packages, car washes, or loaner cars, a portfolio of value-added F&I products, are what brings the customer back and reminds them why they bought from you.
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