"A goal without a plan is just a wish.” - Antoine de Saint-Exupéry
An alarming trend has emerged in today’s “success culture.” Many people set out with ambitious goals—perhaps to be the best “closer” or to learn the perfect sales script that will influence customers. However, the truth quickly becomes clear: Your skill set and ability ultimately determine your level of success.
The quote above by Antoine de Saint-Exupéry underscores a vital principle—nothing is achieved without disciplined, consistent effort. One of his own goals was to become a great basketball player, and he followed a detailed work plan to get there:
“My goals were lofty,” he said. “I wanted to be the leading scorer in high school. I wanted to win state, make the all-state team, win conference, get a college scholarship, and be on every all-tournament team. These goals may have seemed big, but not when I broke them down into smaller, controllable action steps. To accomplish them, I decided I needed to make 500 shots three times a week, make 250 shots on the move twice a week, lift four times a week, do ball-handling drills for 30 minutes three times a week, and watch film for half an hour weekly. I knew that if I consistently completed those tasks, I’d give myself the best chance to achieve all my goals.”
Too often today, success is chased through catchy phrases and clever tactics rather than meaningful effort. A culture that once emphasized work has become focused on the hollow repetition of “say this” if they “say that”. But the reality is simple: Consistent, intentional effort—not gimmicks—leads to results.
Work Makes You Better
Improvement is universal—everyone wants it, and everyone is capable of it. But it doesn’t come from others' ideas alone. The path to growth is through hard work aimed at becoming better than you were last week, last month, last year. In F&I sales and in life, success isn’t granted to those who wish—it’s earned by those who work.
Feedback Is Fantastic
Objective feedback and thoughtful self-reflection are essential for growth. Insights from others, combined with your own awareness, help identify weak spots and areas for improvement. Embrace constructive criticism, track what produces results, and use reflection as a tool to increase the impact of your future efforts.
Seven Keys to Working Your Way to Success
Set specific goals – Break larger goals into measurable, actionable steps.
Create an intentional schedule – Dedicate consistent time slots for practice. Consistency is imperative.
Master the basics first – Build a strong foundation before moving on to advanced concepts.
Stay Focused. – Eliminate distractions. Give your full attention during practice sessions.
Push your limits – Train just beyond your current skill level to stay challenged.
Vary your practice – Focus on different parts of the process each week; add new scenarios.
Embrace change – Let go of unproductive habits and actively seek feedback.
In school, the expectation wasn’t just to get the right answer—you had to show your work. The same principle applies here: Show me your practice routine, and I’ll show you your potential for success. Practice precedes professionalism—it always has and always will. Don’t chase shortcuts. Chase mastery. Work your way to the top—one step at a time.
Rick McCormick is national director of training for Reahard & Associates.
