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Mad Marvby Marv EleazerApril 2, 2019

You Don’t Have to Be a Closer to Close

F&I professionals who talk more than they listen miss opportunities to let customers sell themselves. His Madness has the proof.

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Mad Marvby Marv EleazerAugust 19, 2017

6 Ways to Deliver Exceptional Service

Inspired by a visit to the suit store, His Madness lists six ways F&I pros can tailor their wares to fit any customer.

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NewsJanuary 15, 2016

Dealer Summit 2016 to Host F&I Think Tank

The one-day preshow event was created in partnership with Ethical F&I Managers, a more than 5,000-member Facebook group created by F&I and Showroom’s ‘Mad’ Marv Eleazer. It’s scheduled for Tuesday, May 3, at the Sheraton Tampa Riverwalk Hotel.

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Articlesby Brittany-Marie SwansonNovember 7, 2014

What’s on the Menu?

The Mad Marv-moderated compliance panel at Industry Summit 2014 addressed supposed menu-governing regulations, the hybrid manager, tablet menus and the CFPB.

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Mad Marvby Marv EleazerOctober 22, 2013

Talent Coach

His Madness admits patience isn’t something that comes naturally, but he recognizes how important it is when it comes to managing people.

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Mad Marvby Marv EleazerSeptember 26, 2013

Measuring Up

His Madness delves into the rate vs. product discussion, and reminds F&I offices everywhere why the latter does so much more than help per-copy averages.

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Mad Marvby Marv EleazerJuly 16, 2013

Fine-Tuning F&I

In the finance office, bad habits cost money. His Madness says it’s time to lose your so-called quirks and get down to business.

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Mad Marvby Marv EleazerJune 12, 2013

Hold Your Position

The CFPB’s saber-rattling has failed to upset the magazine’s in-the-trenches columnist, who reminds us that dealers have survived past attacks on their bottom lines.

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Mad Marvby Marv EleazerMay 15, 2013

3 ‘P’s of F&I

His Madness covers three items you won’t find in any new-hire training manual but are critical to your career in F&I. Together, they make up the unwritten rules of life inside a dealership.

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Mad Marvby Marv EleazerMarch 20, 2013

Preventing the Unexpected

His Madness recounts a little history lesson before offering a primer for snuffing out bad habits and making positive changes.

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