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Peak Performanceby Rick McCormickJuly 9, 2020

Someday: The Worst Day of the Week!

While no crisis is a good thing, those that succeed will be those that take the opportunity during the storm to change, pivot, and adjust.

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ArticlesJune 2, 2020

Expert Advice for F&I During COVID-19

The automotive industry has seen an unprecedented loss in sales over the past few months and F&I departments are facing serious challenges amidst these losses. We spoke with five leaders in F&I training, and they shared their thoughts, advice, and predictions on what to do today to help prepare for tomorrow.

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So Here's the DealMay 26, 2020

Fill the Void!

What is your F&I process filled with? Two ingredients will always drive acceptance levels, customer satisfaction, and overall profits: trust and value.

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Peak Performanceby Rick McCormickFebruary 27, 2020

Surf's Up

Navigate the waves of change to ensure long-term F&I success.

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Peak Performanceby Rick McCormickApril 18, 2019

Why the Why of F&I Matters: Part 1

You have enough training and talent to make a living in F&I, but your PVR won’t budge. Get to the next level by asking why you do this work and how your success or failure affects your customers’ lives.

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Articlesby Rick McCormickMay 30, 2018

One Giant Leap for F&I

Top trainer says it’s time for F&I professionals — particularly the vets — to let go of the past and embrace the changes facing automotive finance and protection products.

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Articlesby Rick McCormickJanuary 9, 2018

Ask the Power Questions

The magazine’s resident F&I pro reveals the two magic words that, when mixed with solid power questions, can motivate your customers to buy.

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NewsAugust 9, 2017

F&I Think Tank: Shark Tank Trainers Revealed

Four of the industry’s top F&I trainers will be swimming the aisles during F&I Think Tank’s Shark Tank, a stump the pro-like session that will allow attendees to get answers to their most troublesome customer objections, deal situations and departmental issues.

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Articlesby Rick McCormickJuly 11, 2017

5 Questions F&I Pros Must Answer Monthly

F&I trainer says your answers to five key questions will serve as a roadmap to an unreachable level of performance.

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Articlesby Rick McCormickFebruary 10, 2017

One-Chance Training

Do you show up every day to showcase your skills, or do you show up to develop them? F&I trainer explains the critical difference.

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