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Peak Performanceby Rick McCormickFebruary 22, 2022

Close on Something Else

Welcome an objection, embrace it and create an irresistible offer that makes “yes” easy, and then close on something else.

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ArticlesJanuary 27, 2022

Computers Can Smell Fear

Experienced F&I managers know that dealership operating systems and menu applications come and go, so they adapt.

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Peak Performanceby Rick McCormickJanuary 25, 2022

F&I Customers Are Just Like Us!

Continue to study the different customer types and personalities and how best to serve them, and remember: We are customers too.

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Peak Performanceby Rick McCormickJanuary 4, 2022

Connecting Over Closing!

Here are a few ways to move your focus from closing to connecting.

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ArticlesDecember 30, 2021

Creating Multiple Revenue Streams into F&I

The amount of time and effort needed to create multiple revenue streams into F&I may be less than you think, and a few extra hours a week over time will deliver incredible results.

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ArticlesDecember 7, 2021

Ready, Set, Poised for Success

Having the mentality of “do it now,” instead of “it can wait until later” is what separates the real pros in this business.

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Peak Performanceby Rick McCormickOctober 14, 2021

Bishops, Badges, and Blenders!

True servants with a heart to make people and the industry at large better are priceless and worthy to be honored.

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Newsby StaffOctober 6, 2021

Brightline Dealer Advisors Launches as a One-Stop Shop for All Automotive Dealers' Needs

Risk Theory Dealer Advisors and TrueRisk Advisors merge to form Brightline Dealer Advisors to create a truly dealer-centric partner in the automotive marketplace.

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Peak Performanceby Rick McCormickJuly 13, 2021

A Menu Has Its Limits!

Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.

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F&I Mattersby Lori ChurchFebruary 27, 2020

Get an ‘A’ on Your Next Compliance Audit

F&I pros and consultants have at least two things in common: Both want to protect the dealership and its customers, and both have a job to do. Here’s how to ace your next audit.

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