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New incentive-driven marketing platform allows dealers to target and automate offers based on visitor behavior, which the company says raises the probability of converting a lead into a sale.
Read More →AutoTrade Group’s two business units integrate their solutions to deliver a new trade-in appraisal and acquisition process for subscribing dealers.
Read More →New short-term advertising solution enables dealers to leverage their OEM's advertising buy to drive shoppers to their new-vehicle inventory listed on AutoTrader.com.
Read More →The vehicle listing site’s initial public offering is the first since Facebook’s troubled attempt. Last week, AutoTrader filed with the SEC that it’s seeking to raise $300 million.
Read More →The vehicle listing site will now offer direct-to-consumer financing through Santander’s online auto financing platform.
Read More →The new app, which features the Windows Metro style user interface, highlights AutoTrader.com's wide variety of expert editorial content.
Read More →Shopper Insights from AutoTrader show that 60 percent of new-car shoppers are more likely to consider CPO vehicles due to the economy; 29 percent are considering CPO for the first time.
Read More →AutoTrader.com announced that it experienced a record number of unique visitors to its site during February despite the shortened month.
Read More →A report by AutoTrader.com revealed that the notable increase in gas prices in January pushed used-car shoppers on its site toward fuel-efficient vehicles.
Read More →A report by AutoTrader.com revealed that shoppers are turning toward smaller and more fuel-efficient vehicles in the wake of rising gas prices, which crept up to a national average of nearly $3.40 per gallon in January.
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