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SEARCHThe new app, which features the Windows Metro style user interface, highlights AutoTrader.com's wide variety of expert editorial content.
ATLANTA — AutoTrader.com today announced the release of an app called the AutoTrader.com News and Reviews Showcase for Windows 8 Release Preview. The app is designed to inspire early Windows 8 adopters by leveraging the full potential of the new platform.
AutoTrader.com's other app offerings focus on searching inventory, but the News and Reviews Showcase app highlights expert articles, vehicle reviews, photo galleries and videos produced by the AutoTrader.com's editorial team.
"We were thrilled to work with Microsoft on an inspirational app for the Release Preview of Windows 8," said Steve Greenfield, vice president of product management at AutoTrader.com. “With a keen focus on innovation, we capitalized on the opportunity to create a unique and interactive experience that both highlights our expert editorial coverage and fully exploits the Metro style UI.”
The app contains seven sections that highlight original AutoTrader.com editorial content: Latest, Reviews, News and Info, Green, Technology, Celebrity Cars for Sale and Video. Users can bookmark articles and pin sections that are of particular interest to them on their start screen. This pinning functionality creates tiles on the start screen for direct access to a user's favorite sections in the AutoTrader.com app. Users also can search the app using the Search charm, as well as share articles with their networks using the Share charm.
"We are extremely excited to collaborate with innovative leaders such as AutoTrader.com," said Aidan Marcuss, senior director of Windows Core Marketing and Ecosystem. "The app shows off AutoTrader.com's thought leadership and is sure to create enthusiasm and inspiration for auto enthusiasts around the world."
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