ATLANTA — AutoTrader.com announced that it experienced a record number of unique visitors to its site during February despite the shortened month.

Lifted by a strong marketing campaign, unique visitors to the core site increased 13 percent, while mobile traffic accelerated by 41 percent, according to the website.

AutoTrader.com experienced eight of its Top 10 best traffic days ever in February, surpassing one million unique visitors on each of those record eight days. The site reached its highest single-day traffic ever on Feb. 20 with nearly 1.1 million unique visitors.

"Our goal is to connect buyers and sellers, and we are thrilled that more consumers than ever are coming to AutoTrader.com to shop for new and used vehicles," said Chip Perry, AutoTrader.com president and CEO.

AutoTrader.com’s presence at the televised NBA All-Star Weekend, a search engine marketing campaign and participation at auto shows in Washington, D.C., Chicago, Philadelphia and Cleveland all contributed to the site’s growth, according to the company.

"Our marketing partnerships, like the one we enjoy with the NBA, have proven to be well timed with the momentum of improved auto sales,” said Clark Wood, chief marketing officer for AutoTrader.com. “Millions of consumers also are exposed to the AutoTrader.com brand at many of the nations' auto shows.”

The record number of visitors to the site was aided by a record 1.7 million consumers who visited AutoTrader.com via their mobile device, according to the company. "Mobile traffic is playing an increasingly significant role in our traffic numbers as consumers download the AutoTrader.com iPhone and Android mobile apps to their smart phone devices," Wood said. Mobile traffic currently accounts for between seven and 10 percent of AutoTrader.com's monthly unique visitor traffic. 

For more information, visit www.autotrader.com.