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Peak Performanceby Rick McCormickAugust 17, 2021

The Four Corners of the F&I House

There are four definitive areas where F&I professionals can and should excel.

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Peak Performanceby Rick McCormickJuly 13, 2021

A Menu Has Its Limits!

Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.

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Peak Performanceby Rick McCormickJune 15, 2021

Circle of Development: Refresh

If we allow our daily routine to be void of learning new information and being reminded of the principals that guide our efforts, we begin to lose our cutting edge.

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Peak Performanceby Rick McCormickJune 3, 2021

Circle of Development: Execution

Three ingredients are necessary to consistently execute a winning performance in the F&I office.

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Peak Performanceby Rick McCormickJanuary 14, 2021

Leverage What’s Within

Taking the natural gifts we have and working daily to grow and add to our skill set will make anyone a success.

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Peak Performanceby Rick McCormickDecember 8, 2020

What Kind Of People Are We?

When a customer encounters a true F&I professional, they are pleasantly surprised and the level of trust leads to open discussions and great outcomes for everyone involved.

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Peak Performanceby Rick McCormickNovember 17, 2020

One Less Thing To Worry About

We are facing challenging and opportunity filled days ahead. Having the privilege to help people during a worrisome time is honorable and fun!

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Peak Performanceby Rick McCormickOctober 13, 2020

The Rhythm of the Sales Conversation

When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.

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Newsby StaffSeptember 10, 2020

Interactive Online F&I Training Helps Dealerships Adapt to Current Conditions

CNA National is offering live, online training in coordination with Reahard & Associates. 

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Peak Performanceby Rick McCormickAugust 27, 2020

What I Learned Most From COVID-19

The most important thing I’ve learned from COVID-19 is that investing in your people is the best investment any business can make.

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