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The customer is speaking loudly, they want to have it their way, and it’s forward-thinking and profit-building when we do.
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The F&I process provides us an opportunity to add value or aggravation to the customer’s purchase experience – choose value!
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Here are three parts of the message coming from the midst of the mess we have been living through for the last couple of years.
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A well-defined process that has been built by consistent research and practice to communicate effectively, is powerful, and customers will find saying “Yes” easy and saying “No” hard.
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Here are two truths that reveal the concepts of a powerful process that moves customers and us.
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If you are good at discovering purpose, people will like you and trust you, and if you are selling, they will buy from you.
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The danger of digital is that we will attempt to rely on it to do the things that our selling skills were intended to accomplish.
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Continue to study the different customer types and personalities and how best to serve them, and remember: We are customers too.
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Here are a few ways to move your focus from closing to connecting.
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How do we go from great to unstoppable? Move to the highest level of belief in your process and your products — conviction.
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