CHICAGO — Users of SOCIALDEALER’s web platform can now monitor and respond to what’s being said about their brand or store in real time. This new feature also is designed to allow dealers and OEM to do this across multiple review sites.

Updates to the reputation dashboard now enable users to get an at-a-glance feel for the review, using colors to represent whether the comment is positive or negative. Positive reviews are shown on the dashboard in green, while negative comments are shown in red, prompting immediate action by the dealership for follow-up. In addition to the dashboard, dealers can now receive e-mail notifications when a customer review is added to any major reputation site, including Yelp, Edmunds, Google, DealerRater and others.

“Having the ability to monitor and instantly respond to customer reviews is of vital importance to the overall health of a dealership in today’s market,” said Phil Penton, president of SOCIALDEALER. “Many customers now make Google or Yelp their first stop before heading to the dealership. It’s imperative that dealerships make the best first impression they can on these review sites. With these new features we’re giving dealerships the tools to instantly post and promote good reviews while responding to and disarming the negative ones.”

In addition to the dashboard changes, dealers can also now stream their reviews through the SOCIALDEALER platform and send them to individual web pages for posting or internal communications.