SANTA MONICA, Calif. — Edmunds.com has appointed four new executives to its leadership team: Nathalie Lubensky, chief marketing officer; Mark Longfellow, senior vice president of dealer business; Mark Rankin, vice president of dealer platform development; and Sven Wood, vice president of brand and product marketing.

“All four of these new hires are exceptionally talented executives who have the experience and savvy to take our business operations to the next level,” said Seth Berkowitz, Edmunds.com president. “We anticipate that their diverse backgrounds from multiple fields will give us a fresh perspective on how we can deliver new ways to sell and communicate our services to the automotive industry.”

As chief marketing officer, Lubensky will be in charge of bolstering the company’s reputation and reach. She joins Edmunds from Sony Pictures Television Networks Latin America where she served as senior vice president and general manager.

Longfellow will be serving as Edmunds senior vice president of dealer business where he will oversee the company’s national accounts, Tier 3 sales, Tier 3 regional training, inside sales, dealer operations and sales development organizations. He previously worked as a general manager at construction company James Hardie.

As vice president of dealer platform development, Rankin will be responsible for overseeing the company’s relationships with dealers and building partnerships inside and outside the automotive industry. He comes from the automotive startup space where he was most recently the CEO of Dealer HQ.

Wood is charged with developing new ways to showcase Edmunds’ products and services to car shoppers and dealers in his new role as vice president of brand and product marketing. He has 16 years of automotive marketing experience with BMW and most recently worked as BMW’s sales and marketing manager for the Western Region.

Lubensky, Rankin and Wood are already working at Edmunds, and Longfellow will join the company on Oct. 13.