So Here's the Deal
Top trainer Ron Reahard fields questions from and offers expert advice to top-producing F&I professionals.
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SEARCHMENUSEARCHTop trainer Ron Reahard fields questions from and offers expert advice to top-producing F&I professionals.
A fancy new menu can help streamline processes and improve customer engagement, but it won’t replace the hard-won skill and compassion of a true F&I professional.
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Top trainer advises F&I pros to eliminate the ‘I have AAA’ objection by downplaying the very real — but relatively minor — roadside assistance benefit included with most service contracts.
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In response to a reader question, the magazine’s F&I wiz updates his plan for re-pitching service contracts to customers who declined the protection at the time of delivery.
Read More →Top trainer has hard-earned advice — and a word of warning — for F&I pros whose dealers seem to change their pay plans every time they have a good month.
Read More →A frustrated F&I manager poses an increasingly common question: How do you sell protection products to customers who demand the final price by phone and then show up with a bank check?
Read More →Is offering eight products a bad idea? The magazine’s resident F&I pro says it depends on the producer and the presentation.
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