MenuMENU
SearchSEARCH
Photo of Ron Martin

Ron Martin

Articlesby Ron MartinJune 1, 2006

Creating the Perfect F&I Pay Plan

F&I pay plans should motivate employees to sell more products and have clear compensation guidelines. If you’re constantly reworking the pay plan, it’s time for a new one.

Read More →
Articlesby Ron MartinMarch 1, 2006

It's Time to Take Action

The first step toward effective training is making the decision to seek instruction. You need to identify your expectations and know your personal learning style to get the best results.

Read More →
Articlesby Ron MartinJanuary 1, 2006

Closing the Deal with a Hybrid Menu

Instead of using the menu as a crutch, give your customers a prepared presentation based on your own knowledge. They can better choose their options from the menu after listening to you.

Read More →
Ad Loading...
Articlesby Ron MartinJuly 1, 2005

Exploding the 8 Myths of F&I

Some of the long-held principles of selling F&I products no longer apply, but F&I managers may still believe these are effective techniques.

Read More →
Articlesby Ron MartinDecember 1, 2004

Geometric Growth in F&I

It only takes a few subtle improvements in your F&I approach to achieve a huge jump in your numbers.

Read More →
Articlesby Ron MartinJuly 1, 2004

F&I = Future-Oriented & Innovative

To stay at the top of your game in this ever-changing industry, redefine the way you do F&I.

Read More →
Ad Loading...
Articlesby Ron MartinJuly 1, 2003

How to Use the Option Close

The professional closer always begins with the end in mind. He or she looks for the opportunity which presents itself during the presentation to ask the customer to make a decision. One of the best ways to get a positive decision is in providing favorable options.

Read More →