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Newsby StaffMarch 23, 2023

Hyundai Spot Named Top TV Ad

An ad promoting Hyundai’s “Getaway Sales Event” took first place for most-seen auto ads ranking for March 6 through 12.

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NewsJuly 29, 2014

Kia, Volkswagen Influence Shoppers During World Cup

Kia and Volkswagen each increased the number of searches for their brands on KBB.com by 18% during the World Cup.

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NewsFebruary 11, 2014

Dataium: Game Day Ads Drive Dealer Website Traffic

Maserati, Jeep and Jaguar dealer websites experienced increases in online shopping activity following the Super Bowl.

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NewsFebruary 4, 2014

KBB: Maserati Ghibli’s Super Bowl Commercial Garners Highest Consumer Interest

Jaguar F-Type, Hyundai Genesis and Audi A3 also saw a strong surge in search activity on KBB.com.

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Newsby Stephanie ForsheeNovember 21, 2013

Multicultural Marketing Faces New Challenges

Advertising experts at this week's J.D. Power Western Automotive Conference discussed how dealers and automotive marketers can increase sales through multicultural marketing and media.

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