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The noise has died down since the first tablet-based F&I menu hit the market in early 2011. But for dealerships like Bowling Green Lincoln Auto Sales, the mobile menu has delivered as promised.
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This year’s F&I Conference finished strong with an electric debate over the usefulness, benefits and possible drawbacks of the mobile menu.
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The editor believes those who rail against the tablet menu are missing the point. He understands and appreciates the concerns raised so far, but he thinks the industry needs to debate something else first.
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Two Indiana dealers explain why they dropped four-column paper menus in favor of a two-column mobile menu — and how the switch jump-started their product sales.
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