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On the Pointby Jim ZieglerJuly 7, 2017

Sharpen Your Survival Skills

‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

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On the Pointby Jim ZieglerFebruary 10, 2017

Stop Flushing Those Ad Dollars

‘Da Man’ delivers a marketing plan that produces Google and social media leads and reduces your dependency on underperforming lead providers.

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NewsJanuary 25, 2017

Clarivoy Integrates Multi-Touch Attribution Into Google Analytics

With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.

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NewsSeptember 14, 2012

Study Evaluates Dealer Online Advertising Mix

Dataium reports in its study with Cars.com that digital marketing strategies employed by dealers may not be worth the price.

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