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Digital sales platform integration to equip dealers with Amazon-like experience for new and used vehicles.
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With digital retailing, manufacturers see the opportunity to improve customer experience by empowering shoppers to buy the way they do in all other aspects of their lives – from the comfort of home.
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Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.
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With an industry focus on how to improve the customer experience as well as how to save time on each transaction, Roadster doubles down on holistic omnichannel commerce platform that will help dealers achieve these goals by focusing on each aspect of the sale.
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Roadster analysts say many American car buyers and lessees are wary of F&I product presentations and frustrated by lengthy, inefficient processes and a lack of transparency in pricing.
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U.S. Toyota and Mercedes-Benz dealers will have access to factory-branded versions of Roadster’s Express Storefront online-to-instore commerce platform starting this month.
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Express Desking integrates directly into a dealership’s branded Express Storefront, and allows sales agents to instantly message their desk managers, gain approvals on deal terms, and customize payment menu options without ever having to leave the customer’s side.
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McGeorge Toyota is the latest dealership operation to add Roadster’s Express Storefront digital retailing platform. The dealership refers to its new website feature as ‘McGeorge @Home.’
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The startup’s war chest now totals $30 million after securing $15 million in new funding. The announcement comes on the heels of two other major developments for the San Francisco-based startup, including new relationships with Lithia Motors and Lexus.
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Digital retailing invaded the Las Vegas Convention Center in late March for NADA 2018, but its arrival did little to bring clarity to F&I’s cloudy future.
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