SAN FRANCISCO — Auto retail and leasing commerce solutions provider Roadster announced an expansion of the company’s partnership with Toyota and Mercedes-Benz USA. Starting this month, Roadster’s Express Storefront online-to-instore retailing solution will be made available to all U.S. Toyota, Lexus, Mercedes-Benz and Sprinter dealers, representing a total of more than 1,800 franchises.
The collaboration follows similar partnerships with Audi, Hyundai, and Lexus. It will roll out under the TDDS 2.0 (Toyota), Amazing Digital Experiences (Lexus), and Mercedes-Benz USA Certified Digital Retailing Program brands. Roadster’s platform promises advanced deal-building tools, multiple payment options, easy trade valuations, a secure mobile credit application, and more.












