MENU
SEARCHMENUSEARCH
Fidelis PPM execs will be at this month's NADA Convention & Expo to show dealers how to track, measure and evaluate the effectiveness of loyalty programs like its customized prepaid maintenance program.
Read More →Paul Johnson, who resigned from his chief executive role at Kelley Blue Book in February 2012, has joined the board of directors for the recently launched LotLinx. The board includes former AOL, Google Automotive, Dealix and Autobytel executives.
Read More →Autobytel conversions increase 10 percent and tablet conversions increase 15 percent, while marketing costs decrease across many of the company’s online marketing campaigns, the company reports.
Read More →
The automotive digital marketing company’s new advertising dashboard is designed to take the guess work out of digital advertising, providing dealers with a holistic view of competitive market data, ad reach, analytics and multi-channel performance.
Read More →Technology can only take the customer experience so far, Mercedes-Benz’s chief executive reminded attendees of the NADA Convention & Expo. He then revealed how a simple survey helped drive positive change for the German automaker.
Read More →Dealers with an average star rating of four or higher had a 25 percent greater increase in sales, according to results of a new study conducted by DealerRater and Polk.
Read More →A new study from Facebook Studio shows that clicks may not be an effective way to measure a brand campaign, especially when the objective is to drive in-store purchases.
Read More →Weighing in on the big Facebook question, the editor says marketers need to relax on those ROI questions.
Read More →