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Dealership expert identifies four common landmines dealers run into when marketing on social media, and offers recommendations for staying out of the crosshairs of regulators.
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TrueCar takes fire for new write-off policy that requires dealers to pay for every TrueCar user who walks through their door and buys a vehicle. The company’s chief executive said the new policy was added to provide clarity, not to punish loyal users of the service.
Read More →If you want to be a top-flight dealership, you’ll need to be clear about who you are and what you’re about. ‘Da Man’ explains.
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