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Cox Automotive subsidiary has relaunched its Brand Watch study as a twice-annual recap instead of yearly to 'offer a clearer view of brand and model consideration.'
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Honda, Lexus, and Toyota lead the nonluxury, luxury, and truck categories in Kelley Blue Book’s latest rankings of factories that successfully generate ‘attention and enthusiasm’ among new-car buyers.
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The October retail sales forecasts from J.D. Power and Kelly Blue Book are in, and they are predicting a solid sales performance in what is traditionally the second weakest month of the year for car sales.
Read More →Fifty percent of new-car shoppers think GM is a different company today compared to five years ago, while only 24% of new-car shoppers believe the ‘old’ GM still exists.
Read More →Kia and Volkswagen each increased the number of searches for their brands on KBB.com by 18% during the World Cup.
Read More →Cox Enterprises acquires 25% stake in AutoTrader Group from Providence Equity Partners.
Read More →According to The KBB.com’s Market Intelligence research, a region’s most popular brands are often headquartered or have assembly plants in that area. The data suggests that shoppers have strong brand loyalty and research the manufacturers with local ties to their region.
Read More →Kelley Blue Book’s new website will now display dealer reviews and ratings from DealerRater, the two companies announced last week.
Read More →Through its new strategic partnership with Internet marketing firm and the dealer association, Kelley Blue Book will make its vehicle values and insights available to the China market.
Read More →Paul Johnson, who resigned from his chief executive role at Kelley Blue Book in February 2012, has joined the board of directors for the recently launched LotLinx. The board includes former AOL, Google Automotive, Dealix and Autobytel executives.
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