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ArticlesJuly 24, 2019

3 Ways to Sell More F&I to Millennials and Gen Z

Younger car buyers value security just as much as their elders, but timing, transparency, and diversity are becoming critical factors to F&I success as their market share grows.

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NewsMay 16, 2017

New Study: Generation Gap On Auto Ownership Is as Wide as a Highway

Teens say they're ready for car ownership, while parents disagree. The reason, a new study from American Honda Finance Corp. reveals, will make Baby Boomers shake their heads.

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Done Dealby Gregory ArroyoMay 2, 2017

Generationally Speaking

What was supposed to be a listen-and-learn assignment turns into fodder for the editor’s monthly page, and he thinks you’ll understand why.

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