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Articlesby Rick McCormickOctober 4, 2016

5 Steps to Taking F&I Online

F&I trainer makes the case for digital F&I. He offers a five-step process for adding information about products, pricing, and your finance team to your dealership’s website.

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NewsJuly 21, 2016

J.D. Power: Shopping Tools on OEM Websites Improves Customer Satisfaction

A new study from J.D. Power shows that online shopping tools on manufacturer websites significantly improves satisfaction for consumers shopping for a vehicle. The three best-performing sites belong to Land Rover, Jaguar, and Mercedes-Benz.

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NewsNovember 19, 2015

Dealer.com Becomes Primary Web Platform for Cox Automotive Clients

Cox Automotive announced that the Dealer.com website solution will serve as the primary solution for Cox Automotive customers. Current users of VinSolutions' website product will begin migrating to the Dealer.com platform beginning in early 2016.

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NewsMarch 11, 2015

Google Makes Mobile-Friendly Tweak to Search Algorithm

Starting April 21, mobile-friendly websites will be given more prominence in Google search results, the company announced last month.

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NewsFebruary 17, 2015

Dealertrack, Hyundai Partner on Digital Marketing

Hyundai dealers across the United States will now have the ability to incorporate Dealertrack’s integrated websites, inventory merchandising, digital retailing and advertising tools into their dealership’s digital marketing strategies and operations.

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NewsJanuary 27, 2015

Dealertrack Adds New Connected Solutions to Product Lineup

Dealertrack unveiled new solutions at the NADA Convention and Expo designed to connect in-store and online dealership processes. One of them will allow dealers to market F&I products online.

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ArticlesJuly 14, 2014

Click to Enter

Not all dealers had today’s Internet customer in mind when they joined the digital revolution. For Sun Toyota, the Great Recession was all the motivation it needed.

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NewsMay 6, 2014

Haystak Selected as Preferred Provider for Mitsubishi Dealer Websites

As a preferred website provider for Mitsubishi Motors North America, Haystak now offers website solutions at special rates to Mitsubishi‘s 382 U.S. dealers through its HAYSTAK KORE360 platform.

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NewsApril 29, 2014

Haystak Selected as Preferred Provider in Lexus Dealer Website Program

As a preferred provider in the Lexus Dealer Website Program, Haystak now offers Lexus’ 233 U.S. dealers a selection of Lexus-compliant website designs and digital marketing services through its HAYSTAK KORE360 platform.

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ArticlesApril 29, 2014

Building a Deeper Link

Digital marketing expert reveals how some progressive dealers are attracting 2.5 times more shoppers at 65% less cost than traditional search engine marketing.

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