FORT MYERS, Fla. — Haystak Digital Marketing, which provides digital marketing products and services for the automotive industry, announced this week that it has been selected as a preferred provider in the Lexus Dealer Website Program. 

Haystak is one of only two website companies to achieve this designation, officials said. The HAYSTAK KORE360 website includes fully responsive website design technology and behavioral targeted content, which were cited as key factors in the selection. 

As a preferred provider in the Lexus Dealer Website Program, Haystak now offers Lexus’ 233 U.S. dealerships a selection of Lexus-compliant website designs and digital marketing services through its HAYSTAK KORE360 platform.

"We look forward to helping Lexus dealers reach car shoppers in a streamlined website format, no matter which device consumers use to access Lexus dealers online,” said Duncan Scarry, Haystak Digital Marketing founder and general manager. “Our technical, creative and support team members are dedicated to partnering with these dealers to increase website performance, sales and market share."      

Haystak's responsive technology automatically determines the type of device a visitor uses to access the dealership online and adjusts the site format accordingly. This makes navigation fast and easy, whether shoppers use a phone, tablet or desktop computer. 

In addition, Haystak's integrated behavioral targeting technology automatically customizes the display on dealership websites with the most relevant information for shoppers, based on the content they previously viewed on other popular automotive websites.