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Eighty-nine percent of dealers surveyed agreed that having a comprehensive process for handling inbound calls was important; however, only 40% were confident they were managing incoming calls effectively, according to a survey conducted by CallSource
Read More →TrueCar's new CEO used the firm's recent quarterly investor call to lay out his plans to win back dealers and OEMs. The executive also discussed how the firm plans to better monetize car shoppers using its site.
Read More →The firm's new director of marketing will oversee the company's branding and online marketing strategy. She will also manage partner training and communications.
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Bringing more than 20 years of experience in the image licensing business, Stallings will oversee all stock sales and the business development of interactive media for the company’s izmoStudio, izmoStock and izmotion.
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The magazine’s resident retail expert identifies five elements every social media strategy must have to ensure the marketing channel doesn’t become a big waste of time.
Read More →Edmunds.com has appointed four new executives to its leadership team in the marketing and dealer business segments.
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Exeter Finance Corp. has appointed Brian Donohue to the position of executive vice president of analytics and marketing.
Read More →Auto/Mate Dealership Systems released a new corporate video reflecting the company’s marketing initiative, which emphasizes employee happiness.
Read More →AskPatty.com has re-launched its Certified Female Friendly Program with a new focus on marketing consultation for automotive retailers. The company has also added a dealer division.
Read More →Compliance technology provider SecureClose has announced a new strategic alliance with marketing agency KISS Concepts Group to represent its technology solutions to independent dealerships and finance companies throughout the United States.
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