MENU
SEARCHMENUSEARCH
Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.
Read More →The National Automobile Dealers Association (NADA) has hired Abram Olmstead as its digital media director. He will oversee the NADA's communications efforts across all digital platforms.
Read More →Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.
Read More →
Dealership expert identifies four common landmines dealers run into when marketing on social media, and offers recommendations for staying out of the crosshairs of regulators.
Read More →
The F&I product provider is competing against the ALS Ice Bucket Challenge and the United Nations’ +SocialGood campaigns in the ‘Online Community’ category of the Digital PR Awards.
Read More →
Can you fire an employee for making inappropriate posts on social media? A human resources expert explains why the answer might be ‘No.’
Read More →
The magazine’s resident retail expert identifies five elements every social media strategy must have to ensure the marketing channel doesn’t become a big waste of time.
Read More →
Susan Burke joins Digital Air Strike as vice president of OEM partnerships and Beth Kelly will serve as vice president of client results.
Read More →Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media such as Internet, television and magazines at high rates, according to the summer edition of J.D. Power's 2015 U.S. Automotive Media and Marketing Report.
Read More →
Marketing experts and dealers alike agree that dealers who ignore social media are more than behind the times — they are driving away potential customers.
Read More →